In school marketing is taught as encompassing price, product, place and promotion. My professor added perception to the original 4 Ps. Marketing has developed a lot since the copyright date on my college textbooks to include email marketing, Facebook marketing, and agile marketing. This What is Marketing series touches on several different types of marketing whether it’s a marketing style, strategy or tactic. At some point, I plan to put together some sort of map to visualize the relationships between each – that’s a project for later.
First up, Agile Marketing!