Monthly Archives: September 2013

HootSuite Certified ProfessionalIn addition to Code Academy, I’ve been learning on lot on the social media front.  I’ve been taking HootSuite University classes and just completed the professional certification; I earned a 98% on the exam on first try!

Biggest takeaway:  HootSuite has a lot of granular options

I first explored their service back in 2009 when I was leading the team that launched the social networking presence for the Center for Economic Growth, before Melanie LaRose took the reins.  They’ve refined their services a lot since then and not only to add new social networks to their application.

One addition, which is still in Beta, is HootSuite Conversations.  HS users can invite other HS users and non-HS users, paste specific posts into conversations to discuss as well as post and like those messages on social networks they manage.

HootSuite has been a busy bee owl this year having

This effort recently paid off with with a Series B to the tune of $165 million to “…fuel growth & innovation.”  It will be interesting to see what truly innovative ideas they come up with/implement next & if those products/services/enhancements are really innovative – unlike Conversations which, while cool, is just someone else’s innovation applied to their service.

HootSuite Certified Professional


Codeacademy, teaching the world to codeOver the past 6 mos or so I’ve spent time stoking my creative/crafty side & enjoying the summer, it’s true.  I realized I’ve learned a lot so far this year & haven’t been documenting it.  

My first step into the pool of coding: As an advertising major in Silicon Valley I feel like I’m not fulfilling my duties as a citizen not knowing how to program.  

Step One: Go to a Meetup & see what it’s all about.  

I joined Women Who Code (SF) & attended their d.Shop Dialogues at IDEO in Palo Alto.  The event was great & I met a lot of awesome people, one of whom was a designer trying to learn code herself.  She recommended Learning Web Design, A beginner’s guide to HTML, CSS, JavaScript, and web graphics.  Thanks Nivita!  

Step Two: Read & Learn.  

This took a while, but I made it to the end feel like I’m starting to earn my keep.  While the book title reads HTML, CSS, JS and web graphics, HTML & CSS take up over 75% of the book.  I recommend it to anyone else looking for a start in HTML & CSS.  Since HTML & CSS aren’t for building, I haven’t made anything real yet.  I have however, oh best beloved, picked up a Java Script class via Code Academy, which has been a lot of fun so far!

Eight badges down, lots to go!