“The Super Bowl is the only time people go to the bathroom during the game and come back to watch the commercials…”

Right on Jon Favreau!  Although, I do admit to taking second-half breaks during the commercials since the 49ers stepped it up – but luckily didn’t miss Samsung’s ad.

I must say this was my favorite ad this year.  But what else happened??

Superbowl ratings maintained strong viewership, however this isn’t the case for other major televised events such as the World Series.  According to TvByTheNumbers, SB47 drew a

46.3/69 (Fast National Household rating/share, 2nd highest-rated Super Bowl in 27 years  to SB20 in 1986 @48.3/70).

108.41 million viewers (3rd most-watched program in television history (SB46 – 111.3 million; SB45 – 111.0 million).

Social media is on the rise as well.  Although FB hasn’t reported definite figures, it seems Twitter has come out on top.  Sysomos (see cool infographic) reported the number of Tweets for previous Superbowls at 3.01 million 13.7 million in 2011 & 2012;  The SF Chronicle reported 24.1 million tweets were tweeted during SB47, though not all about football:

“… the peak came at the end of singer Beyoncé’s halftime performance, with 268,000 tweets per minute.”

Marketers also took advantage of Twitter on the fly:

[During the power outage], the Oreo team turned to Twitter to tweet, “Power outage. No problem,” with a link to a cookie photo that read, “You can still dunk in the dark.”

That message has been retweeted more than 15,000 times, and the total is closer to 26,000 counting the number of Twitter members who quoted the tweet and added their own comments, according to an analysis by San Francisco’s Salesforce.com.

Facebook only reported that the 2nd largest number of posts were generated the day of SB47, after New Years.

Lessons learned:

1.) For the price of a good social media team, publicity they can generate can go a long way (I bet Oreo got more attention than SodaStream).

2.)  Some reports estimate 50% of TV ads contained a social media-type call to action.  Extend the big TV investments w/ social media and open the doors for more engagement.


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